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The Purpose of Doctor Relations
The Purpose of Doctor Relation, even though manifold,
is simple:
We help medical practitioners such as Dentist, Podiatrists, Optometrist and Chiropractors and any and all other medical doctors to
improve the health of their practice by improving their new patient flow - retaining existing patients better, getting treatment
plans just a little better accepted.
The key to all this, in our opinion, must include the fact that there might be limitations of funds and time to do all of this.
Most marketing companies will only be able to help a doctor if he first spends thousands of dollars for the practice consulting
service
and then an unusualy high amount monthly to pay for their expensive suggestions.
No - marketing is there to make money.
Marketing rightly done will make a few dollars into a few more dollars and so on.
Marketing rightly done also does not demand as much time as it sometimes is made out to be.
Sure nothing happens without the investment of some time and some money - but the knowledge of how to do practice marketing and
practice management right will make it possible for any one to activate his or her goals.
Unfortunately many a people have made up their mind long time ago how and why a certain thing works or does not work. Maybe at the
time this evaluation was right but times change and so must we!!
For instance if you would still be writing with a chisel on a stone you could not communicate to any one any more. Same as
using
outdated medicine - you could not heal any one and of course you could not attract any new patients.
This last paragraph was written to let you the doctor know that no matter what you do you must definitely get familiar with the
new
tools of communications. Those new tools are the Internet, web sites, e-mail, fax, computer software etc.
Again please to not think that this is a rally for those
things (High Tech) being "THE" solution - they are not. Your
practice is a people business and always will be. But if you
and your staff do not start using the tools with which the
world is communicating then all the professional skills in
the world will not help you in growing your practice to the
next level!
There are hundreds if not thousands of practice management consultants available in the USA. Some specialize in marketing some in
organization, some are search engines or directories on the world wide web which list you and thus patients can find you, some do
computerization, or in medical software such billing, patient contact manager etc. Some do a variety of the above and more.
They are all needed.
We at Doctor Relations have provided a section with a list of as many of the different consulting services available. Even though
we
update this consultant directory constantly it is by no means complete and you should use other sources to look for a marketing
consultant also.
But whatever you do - it will be better than nothing!
Wish you all the best with your practice goals - and again
- there are many ways to reach those goals - but most importantly
you must start on the road - even if you are not quite sure
which road - any road is better than no road!!!
Helmut G Flasch
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